Image Optimisation for Magento 2 — WebP, AVIF & Lazy Loading

Heavy images are the quiet tax on your conversion rate

Product photography is the first thing a shopper notices and one of the last things most stores optimise. Un-compressed JPGs and PNGs slow your pages, drag down your Core Web Vitals, and cost you mobile shoppers on slow connections — and Google has measured page experience as a ranking signal since 2021. Image Optimisation fixes this at the source: it converts your catalogue to WebP and next-gen AVIF, compresses and resizes oversized uploads, generates retina variants, and lazy-loads off-screen images — without you re-exporting a single photo.

What you'll use it for

• Pass Core Web Vitals — smaller, modern image formats cut Largest Contentful Paint, the metric most often failed on product and category pages.
• Win mobile shoppers — lighter pages load faster on phones and slow connections, where a large share of buying happens.
• Modernise an existing catalogue — scan and convert every image already on disk, not just new uploads, in one command-line pass.
• Tame bloated uploads — automatically downscale 5,000-pixel hero shots to a sensible maximum and strip embedded metadata.

How it works

When the conversion runs — your choice

You decide how images are generated, so the work never blocks a shopper's page render:

Generate on first request, asynchronously to protect time-to-first-byte, in the background on cron, or entirely from the command line. For an existing store, agenticecom:image:scan registers every product image, and agenticecom:image:optimize converts them — with a --pending-only mode and a --batch-size so you can work through a large library in controlled passes.

Built to be safe on real catalogues

More than just format conversion

Works with

Part of the AgenticEcom suite for SEO & Content:

Included in the Growth and Enterprise bundles.