AI Price Checker for Magento 2 — Live Competitor Prices
AI Price Checker adds a competitor-price panel to your Magento 2 product edit page. One click searches the live web (Google Gemini with Search Grounding) for what other retailers charge for the exact product, normalises every price to ex-VAT for your store's country, and shows them next to yours …
See what competitors charge — from the product edit page
Knowing whether a product is priced competitively usually means opening a dozen browser tabs or paying for a price-monitoring service. AI Price Checker puts the answer on the product itself: click once and it searches the live web for what other retailers charge for the exact same product, normalises every price to ex-VAT for your market, and lists them beside your own. It's a research panel — it never changes your price, and nothing is stored.
What you'll use it for
- Sanity-check a price before you set it — see what two or three competitors charge for the same product in seconds.
- Spot when you're undercut — or leaving margin on the table — compare your ex-VAT price against the market at a glance.
- Watch named rivals — pin the URLs of the competitors you care about so they're always checked first.
- Price for the right market — VAT, currency and retailers follow the store view's country, so a German store sees German competitors.
How it works
Prices you can trust
The hard part of competitor pricing is VAT, and this gets it right. The AI is asked only to report what each retailer's page actually shows — the listed price and whether it's labelled ex- or inc-VAT — and the ex-VAT conversion is done in PHP, never by the model, using your store country's standard rate (built-in rates for the UK, EU, and more, with an admin override). Where a page shows both an ex- and inc-VAT figure, both are used as stated. Each result carries a confidence level and flags when VAT had to be assumed, so you always know how solid a number is. Competitor URLs returned by the AI are validated to http/https before they're shown, and your Google API key is sent in a request header — never in a URL — so it can't leak into logs.
Good to know
AI Price Checker is an on-demand research tool, run per product from the edit page — it isn't a scheduled monitor and keeps no price history or alerts. Each check is a fresh, live lookup that returns up to three matched competitors, and it uses your own Google Gemini API key so you control the model and the cost. Checking and configuring are separate permissions.
Specifications
| Magento | Open Source 2.4.9 and later 2.4.x |
|---|---|
| PHP | 8.4 and 8.5 (verified) |
| What it does | On-demand competitor price lookup on the product edit page |
| Engine | Google Gemini with Google Search Grounding (live web) |
| Results | Up to 3 matched competitors — retailer, ex-VAT & inc-VAT price, stock, confidence, link |
| VAT | Ex-VAT normalised in PHP by store country (built-in rates + override) |
| Pinned URLs | Up to 3 competitor URLs checked first |
| Data | Ephemeral — nothing stored, no database, no cron; never changes your price |
| AI key | Your own Google Gemini key (encrypted), sent in a header; selectable model |
| Access control | Separate check / config permissions |
| Dependencies | None — no third-party libraries |
| Delivery & licence | Composer install, per-domain licence key, updates via Composer |
Works with
Part of the AgenticEcom AI suite:
Included in the Growth and Enterprise bundles.
Frequently asked questions
How do I check competitor prices in Magento 2?
Open a product and click the AI Price Checker panel. It searches the live web for the exact product, normalises each price to ex-VAT for your store's country, and lists up to three competitors with their price, stock and a confidence level — all without leaving the product page.
Where do the prices come from — is it a data feed?
No. It uses Google Gemini with Google Search Grounding to read real retailer pages at the moment you run the check, so the prices are current rather than from a cached feed.
How does it handle VAT?
The AI only reports what each page shows (the price and its ex/inc-VAT label); the ex-VAT figure is then calculated in PHP using your store country's standard VAT rate (built in, with an admin override), so the comparison is consistent. Each result also shows a confidence level.
Can I make it check specific competitors?
Yes. You can pin up to three competitor URLs that it must check first, before it searches the web for additional retailers in your market.
Does it change my price or store the results?
No. It's read-only research — it never edits your price, and it stores nothing: no database, no history, no alerts. Each check is a fresh live lookup.
Do I need my own AI key?
Yes — you use your own Google Gemini API key (stored encrypted and sent in a request header so it can't leak), which means you control the model and the cost.
Which Magento and PHP versions are supported?
Magento Open Source 2.4.9 and later 2.4.x, verified on PHP 8.4 and 8.5, with no third-party dependencies.